AFM adds new Century City home for innovation and tech
AFM is expanding with The AFM House in Century City, a new venue for its Innovation Hub, AI and tech companies, and The Cinemas Club.
AI-generated summary based on reporting by IndieWire.
The Independent Film & Television Alliance is expanding the American Film Market with the launch of AFM House, a new physical venue in Century City, Los Angeles, tied to the market’s Innovation Hub. The space is designed to bring together innovators, entrepreneurs, filmmakers, creators, cinema owners, distributors, investors and global brands, while also adding AI and tech companies to AFM’s offerings.
IFTA is partnering with Cannes Next on the initiative, building on the Innovation Hub that debuted last year. A key element of AFM House will be The Cinemas Club, an exhibition and speaker series focused on the future of theatrical cinema, co-created by the Marché du Film and Cine Group. The 15,000-square-foot indoor-outdoor venue will be located at The Pavilion at Century Park, with direct access from the Fairmont Century Plaza.
This year’s AFM runs Nov. 10-15, with AFM House open Nov. 11-14. For 2026, the theme is “The New Global Screen Economy.” The venue will host fireside chats, presentations, networking events and a marketplace for AI and tech tools aimed at film and television.
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