Mass Effect Fans Protest EA's BioWare Closure

Mass Effect fans are reacting strongly after EA announced it is closing BioWare, which left little hope for a new game in the series. The backlash has included several public efforts to pressure the company.

One Reddit user said they found spray-painted messages reading “SAVE MASS EFFECT” outside EA’s office in Madrid. The office mainly works on EA Sports games, but the graffiti was aimed at the publisher over the series’ future.

Fans have also bought a 15-second ad in Times Square and started a Change petition asking EA to keep making Mass Effect games, even without BioWare. The petition has passed 250,000 signatures.

Some fans see the campaign as understandable, while others think the tactics are going too far or won’t change anything. Reports have also said EA chose to focus on safer Star Wars projects instead of Mass Effect.